[News] CHAOTIC MOVEMENT DOMINATES THE CHART AS BORN & BRED BECOMES THE FIRST RADIO SHOW TO INTRODUCE VISUAL PREMIERE HIGHLIGHTS
It has been a busy week for the Born & Bred team as they have been devising new ways of which the show can stay afloat and compete with other radio shows.
Last week’s show saw commotion be the order of the day as the chart was dominated by big movements. Chacjesco’s Tapi Tapi found itself in 8th spot from 10 the previous week. Drizzle Akazonic’s Eti Bwa? slipped into 7th spot, dropping down 6 steps from it’s previous spot as Magga MW’s Komweko(feat. Crispy MW) continued gaining love from voters, finding itself in the safer spots. Much love was lost for Gacko & Winji’s Animal and 2Shii’s Tsiku Limodzi as they found themselves in 9th and 10th spot respectively.
But the biggest issue at hand is how the digital era is slowly crippling the influence of the radio. Social media buzz is slowly replacing the joy of having your song played on radio as social networks are reaching out to more people in the urban music audience than urban music shows which has made it hard for radio personalities to use their platform in promoting young talent.
Adapting to this new set up seems to be the immediate solution as we have seen Born & Bred become the first radio show to introduce the visual premiere highlights, a move that will see the show reach out to a more online audience and rope it into the show’s fan base.
By Kelvin ‘Repro’ Mtambo